CASE STUDY
Building a Sales Enablement resource for Samsung
Learn how our team transitioned Samsung sales enablement from a reactive print driven support tactic to a dynamic data-driven resource.
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We saw opportunity to introduce and implement a digital marketing solution.
THE CHALLENGE
Samsung sells smartphones and accessories through independent sales teams at both carrier stores and retailers (“channel partners”). Each sales team supports many different phones — including Samsung’s competitors. These teams have to be aware of specific launch dates, features, and even accessories, which can vary from carrier to carrier (as well as retailers).
THE GOAL
We wanted to equip the independent sales teams with the necessary information they could use to confidently sell Samsung’s smartphones and accessories. We knew this information had to be up-to-date, accessible, and customizable so that sales teams could quickly engage with customers, answer questions, or share documentation.
THE SOLUTION
We compiled and digitized these resources onto an online, single-source platform that all sales teams could access without the worry of a log-in. This newly created hub was called Samsung Launch Support (SamsungLaunchSupport.com) and represented the beginning of Samsung’s sales enablement process.
