Building a Sales Enablement Resource for Samsung

Learn how our team transitioned Samsung sales enablement from a reactive print-driven support tactic to a dynamic data-driven resource.

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We saw an opportunity to introduce and implement a digital marketing solution.

Digital Sales Resource Whitepaper Cover Page

Topics Covered

  • What is sales enablement
  • The importance of a minimum viable product in testing new strategies
  • What methods are used to test, learn and optimize sales enablement offerings
  • The engineering and architecture that goes into developing a digital resource
  • How to support innovation and expansion in site development