WHAT WE DO
Samsung Launch Support Site
Samsung sells smartphones, tablets and accessories through independent sales teams at both carrier stores and retailers (“channel partners”). Each sales team supports many different phones — including Samsung’s competitors. These teams have to be aware of specific launch dates, features, and even accessories, which can vary from carrier to carrier (as well as retailers). Samsung was looking for a resource to train the teams responsible for device sales.
We wanted to equip the independent sales teams with the necessary information they could use to confidently sell Samsung’s smartphones and accessories. We knew this information had to be up-to-date, accessible, and customizable so that sales teams could quickly engage with customers, answer questions, or share documentation.
We compiled and digitized these resources onto an online, single-source platform that all sales teams could access without the worry of a log-in. This newly created hub was called Samsung Launch Support (SamsungLaunchSupport.com) and represented the beginning of Samsung’s sales enablement process.
THE Benefits
Efficient:
$3.2M saved in print spend since 2017
Sustainable:
nearly 40 devices supported with rich product imagery and information
Reliable:
a digital, no log-in required format allowed easy access 24/7
Innovative:
input from teams was easily accessed via contact form and polls
Trackable:
any click, view or scroll was tracked via Google Analytics
2015
Monkeytag started by supporting Samsung with printed launch kits, which were used to introduce new devices and excite and inform reps with the ultimate goal of increasing sales to consumers.
2016
Monkeytag took initiative to start working on a simple one-page website that could tie in with the existing printed launch kits. This presented an opportunity to test digital collateral while preventing a significant disruption to the existing strategy.
ISSUES IDENTIFIED WITH PRINTED SALES COLLATERAL
Big Costs.
Long Lead Times.
Reprints & Wasted Spend.
Lack of Feedback.
Inability to Track Utilization.
2017
Monkeytag launched SamsungLaunchSupport.com. It was a splash page promoted through NFC (Near Field Communication) technology that was included in launch kits. It had a specific purpose: provide a way to deliver video content and news to sales teams.
3,610
Sessions
In a few short months: SLS had 3,610 sessions from 1,380 users. 92.88% of traffic was from mobile devices, indicating users were on the move and needed a resource that was able to move with them.
2018
2019
2,116%
increase in site sessions after expanding from 1 to 8 pages.
2019
Email Marketing
Email was introduced as a way to keep reps aware of new information on the site, by delivering the latest updates to their inbox.
Within the first year, we had nearly 10,000 subscribers and an open rate of 15.8% (5.19% higher than the industry average).
2019
Carrier Pages
Initially, Samsung Launch Support was a one-stop-shop for all, but by the end of 2019, Monkeytag had optimized it to also support carrier-specific sites.Feedback
A “Contact Us” form was incorporated to allow reps to provide feedback on the site to provide opportunities for continuous improvement.The Results
Monkeytag took initiative to start working on a simple one-page website that could tie in with the existing printed launch kits. This presented an opportunity to test digital collateral while preventing a significant disruption to the existing strategy.2019 Stats:
Big Costs.
150,700 sessions
1:39 mins avg session duration
13,699 Collateral Downloads
30,344 Device Comparisons
