Email marketing benchmark data

Find out your email marketing benchmarks

Do you know if your email marketing campaign is missing, meeting, or beating your industry’s averages? We have created a tool using industry research data to help you discover your email marketing benchmark scores.

Generate your email marketing benchmarks

Select your company’s industry in the dropdown below. The email marketing generator tool will give you the latest benchmark scores using recent research by Campaign Monitor and Mailchimp.

Email marketing benchmarks: Terminology

If you have questions regarding what each benchmark term means, we put together a short summary of each one below. 

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