Why does a strong brand matter for reaching #ecommerce success? Customer experience is not the only important factor when it comes to positioning your company for online success. It’s fundamentally essential, but what’s equally important is developing and establishing your brand.
A recent article from MarketingWeek mentions some key points for why developing a strong brand is necessary. This also correlates to a recent post we made regarding how 47% ecommerce marketers wish they had more time to spend working on building their brand.
The key points are:
💪 A strong brand creates distinction and differentiation. This matters because the market is competitively increasing, and the barriers of entry to become a viable competitor are constantly lowering.
💪 A strong brand can also lead to successful organic growth and customer acquisition via social media and searches. This is vital because paid acquisition costs continue to remain high.
💪 A strong brand can benefit by establishing its existence throughout the entire customer experience journey. This can lead to successfully influencing, acquiring, converting, and retaining customers by keeping them engaged with the brand and its offerings.
Related: Click the link to see our post illustrating what percentage of marketers wished they had more time to spend on brand building and creative.